About
Dr. Max Mckeown is the author of The Strategy Book, The Innovation Book, The Innovator’s…
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Publications
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The Strategy Book: How to Think & Act Strategically for Outstanding Results
FT International Publishing
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.
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The Innovator’s Book
LID Publishing
Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise. Drawing on over 30 years of the author's research and…
Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise. Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?
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The Truth About Innovation
FT Press
The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Dr Max Mckeown delivers plain, powerful advice on how to:
- increase creativity
- encourage collaboration
- co-create with customers
- overcome indifference
- make ideas into money
- thrive on change...and much more.
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role…The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Dr Max Mckeown delivers plain, powerful advice on how to:
- increase creativity
- encourage collaboration
- co-create with customers
- overcome indifference
- make ideas into money
- thrive on change...and much more.
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. -
Adaptability
Kogan Page
Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning…
Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, the military and sport bring the rules of adaptability to life - from the world s most innovative corporations to street-level creativity. Adaptability is a powerful, practical and inspirational guide to success in uncertain times.
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The Innovation Book
FT Press
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size…The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
"Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention."
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
Projects
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The Strategy Book + Dr Max’s Speed Strategy
There are five fundamental questions that strategy tries to answer. Dr Max’s Speed Strategy - published in The Strategy Book - is a proven technique for deliberately trying to shape the future by asking - and answering- these questions.
You can download a pdf of Dr Max’s One Page Speed Strategy. You can also buy editions of his books, see updates and ask questions about how to use it effectively.
Languages
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French
Professional working proficiency
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English
Native or bilingual proficiency
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