Dr Max Mckeown

Dr Max Mckeown

London Area, United Kingdom
26K followers 500+ connections

About

Dr. Max Mckeown is the author of The Strategy Book, The Innovation Book, The Innovator’s…

Services

Articles by Dr Max

  • Meeting of minds, Not mindless meetings

    Many meetings are not dialogues. They do not invite contributions.

    5 Comments
  • Always The Beginning

    In adaptive terms, if you are still in the game, then it’s still and always the beginning. You can imaginatively…

  • Swerve and Swarm

    When Li Ka-Shing was just 15, his father died. The teenager was left to support his mother, sister and brother by…

  • Keep the Ball

    Oakland Athletics have given up the joy of winning for the comfort of consistency. They are the subject of a…

  • Hierarchy is Fossil Fuel

    ‘This year we at Sony have been flooded, we’ve been flattened, we’ve been hacked and we’ve been singed [..

  • STEP III: NECESSARY ADAPTATION

    After recognizing the need to adapt, and figuring out what kind of adaptation is needed, the next step is actually…

  • Get Your Ambition On

    Pull and Bear, the Spanish Retailer, claims the ‘spirit of youth’ as their inspiration; while the success of Gap is…

  • Contents

    The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to…

  • Never Grow Up

    Organizations get old. They grow up.

  • Get a Kick-Ass Partner

    The Nazi Zombie game published by Activision came about by accident. It was released in 2008 as a mini-game featured in…

Experience

Education

Licenses & Certifications

Publications

  • The Strategy Book: How to Think & Act Strategically for Outstanding Results

    FT International Publishing

    Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.

    See publication
  • The Innovator’s Book

    LID Publishing

    Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise. Drawing on over 30 years of the author's research and…

    Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise. Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?

    See publication
  • The Truth About Innovation

    FT Press

    The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Dr Max Mckeown delivers plain, powerful advice on how to:

    - increase creativity
    - encourage collaboration
    - co-create with customers
    - overcome indifference
    - make ideas into money
    - thrive on change...and much more.

    This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role…

    The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Dr Max Mckeown delivers plain, powerful advice on how to:

    - increase creativity
    - encourage collaboration
    - co-create with customers
    - overcome indifference
    - make ideas into money
    - thrive on change...and much more.

    This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.

    See publication
  • Adaptability

    Kogan Page

    Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning…

    Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, the military and sport bring the rules of adaptability to life - from the world s most innovative corporations to street-level creativity. Adaptability is a powerful, practical and inspirational guide to success in uncertain times.

    See publication
  • The Innovation Book

    FT Press

    The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.

    It answers the following questions:

    · How do you become a more innovative thinker?

    · How do you lead and manage creative people?

    · How can you use innovation tools to get the best results?

    · How can you engage people with innovation?

    · How do you avoid pitfalls, problems and screw-ups?

    With a practical bite-size…

    The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.

    It answers the following questions:

    · How do you become a more innovative thinker?

    · How do you lead and manage creative people?

    · How can you use innovation tools to get the best results?

    · How can you engage people with innovation?

    · How do you avoid pitfalls, problems and screw-ups?

    With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.

    "Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention."

    Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager

    See publication

Projects

  • The Strategy Book + Dr Max’s Speed Strategy

    There are five fundamental questions that strategy tries to answer. Dr Max’s Speed Strategy - published in The Strategy Book - is a proven technique for deliberately trying to shape the future by asking - and answering- these questions.

    You can download a pdf of Dr Max’s One Page Speed Strategy. You can also buy editions of his books, see updates and ask questions about how to use it effectively.

    See project

Languages

  • French

    Professional working proficiency

  • English

    Native or bilingual proficiency

Recommendations received

View Dr Max’s full profile

  • See who you know in common
  • Get introduced
  • Contact Dr Max directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses